● Discovery ads are created entirely from machine learning, based on themes from the keywords a company selects.
● Discovery ads can showcase a company’s brand or products with a collage of
images or a five-second video.
● Discovery ads can give a company a stronger marketing presence on three Google platforms: Shopping, News, and Maps.
● Discovery ads can showcase a company’s brand or products with a single
high-quality image or swipeable image carousel.
Rachel has finished selecting the campaign-level settings of her new Google Displaycampaign and has decided to use uploaded ads instead of responsive display ads whencreating ads for her campaign.Why might Rachel choose to upload an ad instead of the easier option of a responsivedisplay ad?
● She’ll be able to incorporate animated GIF assets that are more than 30 seconds
long.
● She’ll gain access to exclusive placements such as reputable news outlets.
● She’ll be able to maintain creative control of how ads look in the size she
chooses.
● She’ll have the option to serve ads in the Shopping section of Google.com.
When reviewing ad strength, why is it important to follow a recommendation to addmore assets to a responsive display ad?
● They can’t use certain features of the ad without the recommended amount.
● The ad won’t run without the recommended amount included.
● Having more assets means more ad combination possibilities to serve users.
● Assets will be automatically pulled from a stock library if the recommended amount isn’t met.
Shankar intends to use responsive display ads for a Google Display campaign, butwants to make sure he applies best practices with headlines, descriptions andcompany names. In which scenario is a Google best practice correctly applied?
● Hank checks that all headlines and descriptions are distinct and can be used
interchangeably.
● Hank adds trademark and copyright symbols to company names.
● Hank writes short headlines with the same messaging but phrased in different ways.
● Hank uses long headlines that summarize all of the points made in the short
headlines.
How can an advertiser who is starting a new Discovery campaign measure new sign-upsdriven by the campaign?
● Enable audience expansion
● Set up conversion tracking
● Upload customer information into Google Ads
● Create a combined audience
Simon wants to use the Assets Report in order to further optimize his Google Displaycampaign.In which scenario is Simon appropriately using the analysis from the Assets Report?
● Simon doesn’t add new assets more than once per week.
● Simon uses new stock images recommended by the Assets Report.
● Simon replaces ads entirely, because more than two assets are under-performing on the report.
● Simon removes and replaces high-performing assets and refers to the Assets
Report’s recommendations.
Liz has noticed that even though Display ads are producing high click-through rates, theyappear to be producing fewer conversions than Search ads. How would you best explain thisassumption?
● She is focusing on view-through conversions rather than click-through conversions.
● People that click on the Display ads are purchasing through another channel.
● Conversion tracking isn’t enabled currently.
● People aren’t seeing the Display ads.
Rebecca wants to show ads across YouTube, Discover and Gmail feeds to get asmany sales as possible within a set budget. How can she set up the campaignto achieve her objective?
● Select Discovery as her campaign type with Maximize conversion type
as a Smart Bidding strategy.
● Select Shopping as her campaign type with Target CPA as a Smart
Bidding strategy.
● Select Discovery as her campaign goal with Maximize conversion value
as a Smart Bidding strategy.
● Select Sales as her campaign objective with Target ROAS as his Smart
Bidding strategy.
Joaquin, an online store owner, is trying to attract new customers who think like his currentcustomers. Which type of Google audience should he attempt to reach with a new adcampaign?
● Remarketing audiences
● In-market audiences
● Similar audiences
● Life events audiences
Aiko sees an ad on a social network for an online store and clicks on it. The next day sheencounters a paid search ad for the same business. Later that evening, she clicks on aDisplay ad for the business yet again. The following day, Aiko makes a purchase.Under the Last Non-direct Click Attribution Model, which marketing channel receives creditfor the conversion?
● Search channel gets 100% credit
● Social channel gets 33% credit
● Display channel gets 100% credit
● Display channel gets 33% credit