Influence consideration
Build awareness
Drive action
Increase clicks
What can automated bidding help an advertiser improve?
Calls-to-action
Competition
Languages
Performance
Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload.Which automated bidding strategy should Rashid consider using?
Target impression share
Maximize conversions
Enhanced cost-per-click (eCPC)
Target return on ad spend (Target ROAS)
Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns.What’s one automation model that Smart Display campaigns provides that might help Mike?
Automated rule generation
Automated video production
Automated ad language translation
Automated targeting
Loretta is the advertising director for a large meal-kit company. She’s setting up a Google DisplayCampaignto identify and engage with large audiences in order to extend their market reach.Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
It allows her to reach over 75% of regional internet users across thousands of apps and websites.
It allows her to reach over 75% of national internet users across millions of apps and websites.
It allows her to reach over 90% of global internet users across millions of apps and websites.
It allows her to reach over 90% of local internet users across thousands of apps and websites.
Steve wants to use Google Display Ads to reach new customers who are looking to purchase productssimilar tohis.Which audience type should Steve try to reach to meet his marketing goal?
In-Market audiences
Similar Audiences
Custom Affinity audiences
Demographic targeting
When deciding between Responsive Display Ads and uploaded ads, when would you opt for control ratherthanfor efficiency?
When you want ads that serve in all ad slot sizes.
When your ads must meet exact branding requirements.
When your ad has exceeded budget and you must cut costs.
When performance is your primary goal.
Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants tocreateawareness around it, especially within the community of jazz enthusiasts.Which targeting option should Olivia choose in order to achieve her marketing goal?
Similar Audiences
Dynamic remarketing
Affinity audiences
Demographic targeting
How is using non-last-click attribution conversions useful for Performance Planner forecasts?
To allocate budgets that drive incremental conversions
To identify the most profitable location targeting
To take advantage of seasonal trends throughout the year
To find growth opportunities regarding device targeting
Karen owns a large online business selling antiques. She wants to create a Smart Display campaign.What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choosetwo.)
Select All Correct Responses
Budget amount
Interest categories
Keyword examples
Creative assets
Example placements