Using “Target impression share” as an automated bid strategy
Including or excluding “Google search partners”
Campaign-level Target CPA (cost-per-acquisition)
Applying bid adjustments to specific locations
Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts weresuccessful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by usingSmartDisplay campaigns.How many websites and apps are available for Smart Display campaigns to run across?
3,000,000
3,000
300
300,000
Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, andhas a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet thisgoal, he’s willing toincrease his CPA and campaign investment.Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketinggoal ofselling excess inventory?
An investment of $8,400 to generate 1,400 conversions and a CPA of $6
An investment of $9,600 to generate 1,600 conversions with a CPA of $6
An investment of $9,100 to generate 1,300 conversions and a CPA of $7
An investment of $9,800 to generate 1,400 conversions and a CPA of $7
What’s one reason to use a responsive display ad for your campaign?
You want to upload your ads.
You want to increase control of your ad format.
You want to meet your company’s branding requirements.
You want to increase ad performance.
How does Google Display ads grow marketing results for advertisers?
It harnesses a multitude of signals to place ads against the most relevant content.
It focuses a campaign on either Gmail, TrueView, or Chrome to better isolate specific audiences.
It calculates the number of times an ad is effectively run on test websites, then shows the ad on all relevant websites.
It determines a user’s primary marketing objective and enables the features that will best achieve it.
Which statement is true about Responsive Display Ads?
The ads can be manually uploaded.
The ads adjust to available screen space when delivered.
The ads can meet exact branding requirements.
They offer the advertiser more creative control than uploaded ads
Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands thatshecan reach a significant portion of people on the internet with the help of a Display campaign.In what way will a Display campaign achieve Ingrid’s marketing goal?
A video summary of her product line will be automatically generated by the system and placed on YouTube.
Her business will be highlighted on Google Maps, with the option for customers to see her product line there.
Her ads will appear above and below search results when people search for related keywords.
Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions
Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It providesrelevance by connecting advertisers with the right people at the right time. It provides results bycharging onlywhen you get a click.How does Google Ads provide control?
By giving advertisers control over the next highest bid allowed in auctions they enter
By giving advertisers control over the number of specific actions their spend will return
By giving advertisers control over which competitors they place ads in auctions against
By giving advertisers control over the maximum they spend per month.
Priya only has $500 a month to spend on her campaign, but she needs to drive as many potentialcustomers aspossible to her website.Which type of automated bidding strategy would be best for Priya’s campaign?
Enhanced cost-per-click (eCPC)
Target return on ad spend (Target ROAS)
Maximize clicks
Target impression share
What is one of the reasons why an advertiser should consider using Performance Planner on a monthlybasis?
Click-through rate averages require planning
A / B testing
Google Ads are updated automatically
Auctions fluctuate all the time