● Display ads are only as effective as the provided Customer Match lists.
● Display ads are less effective when it comes to new audiences.
● Display ads are effective when targeting YouTube users.
● Conversions only represent a partial picture of Display ad effectiveness
The owner of a clothing retail company has asked their marketing team to create anumber of Display campaigns for extending their reach into new cities. It’simportant that these campaigns get off to an optimal start in terms of reach.What should the marketing team do to make sure that they meet their goal with these newDisplay campaigns?
● Apply weekly campaign end dates so that data can be compared more easily.
● Set a daily budget of at least 10x their cost-per-acquisition.
● Exclude tablet devices until the campaign has run for a week.
● Set highly-specific location and language settings
Which type(s) of conversions measure when customers see but don’t interact with an adbefore later purchasing a product?
● Click-through and view-through conversions
● Click-through conversions
● View-through conversions
● Neither
Elaine wants to make $4 of revenue for every dollar she spends in a Displaycampaign. How should she set up the campaign?
● She should set a conversion rate of 25%.
● She should assign a daily budget of at least $400.
● She should set a Target ROAS of 400%.
● She should assign a Target CPA of $4.
Stacey created a Google Display ads campaign and invested $1000 over a period of one month, during which time she saw 40 click-through conversions and 10 view-through conversions. What’s the average CPA of Stacey’s Display campaign, if she usesview-through conversions to get a more accurate picture of it’s full value?
● 1
● 100
● 25
● 40
Anish, an advertiser who works at an online marketing firm, has been tasked to develop anaudience strategy to reach new customers with a high intent to purchase their products.Which consideration audience should Anish choose for a Google Display ad campaign tomeet his objective?
● In-market
● Detailed demographics
● Customer match
● Affinity
How often should an advertiser review Assets Reports and what is the best course ofaction after doing so in order to optimize performance?
● Daily, adjusting text and image assets as suggestions are continually created.
● Biweekly, replacing low-performing images with images similar in quality and
composition to the best-performing images.
● Weekly, following system-generated assets for image replacements as appropriate.
● Biannually, replacing low-performing images with images similar in quality and
composition to the best-performing images.
Which Google Analytics report should an advertiser use to determine how Display adsare influencing other ad channels in creating conversions?
● Top Conversion Paths Report
● Conversion Report
● Click-through Rate Report
● Audience Insights Report
Jill is working on an upcoming Display campaign and wants to use a Target ROAS strategy.Which two steps are required to implement the strategy?Select 2 Correct Responses
● Target ROAS bids are automatically optimized at auction-time, so she must set up her Target CPA.
● Target ROAS needs to know what each conversion is worth to her, so she must
set up her conversion value.
● She must select a Manual CPC bid strategy and set her bid manually at the ad level.
● To use machine learning for conversion value optimization, she needs to set up
conversion tracking
A company in the video game industry has designed a new steering wheel that’sideal for fans of racing games. They want to create awareness for this newdevice via Google Ads and have learned that that Affinity Audiences couldhelp them with their marketing goal.How can Affinity Audiences help this company to reach potential customers?
● It’ll allow them to reach people based on an overview of their
habits, passions, and lifestyles.
● It’ll allow them to reach people who are already in the market to
purchase a steering wheel for their video game console.
● It’ll allow them to reach people who have already engaged with their
website.
● It’ll allow them to reach broad segments of the population that share
common demographic traits