● Click-through Rate Report
● Conversion Report
● Top Conversion Paths Report
● Audience Insights Report
The CEO of an app start-up is aiming to expand the app’s reach into new cities, and wantstheir marketing team to create a number of new Display campaigns. How should the teamset up their campaigns in order to help them get off to an optimal start in terms of reach?
● Exclude tablet devices until the campaign has run for a week.
● Set a daily budget of at least 10 times their cost per acquisition.
● Apply weekly campaign end dates so that data can be compared more easily.
● Set highly specific location and language settings.
If an advertiser wants to implement a Google Display campaign with a Target CPA of$10, which two best practices should they follow?Select 2 Correct Responses
● Allocate a daily budget of at least $100 for the campaign.
● Assign a 10% rate of return for the campaign.
● Assign a daily budget constriction of $50.
● Allow for a two-week ramp-up period before making any big changes.
Tsai works for an online retailer and is interested in using a remarketing audience for a newGoogle Display campaign. Which type of users would he reach in the campaign?
● People that have similar traits to the company’s current customer base
● People that have expressed a previous intent to purchase similar products
● People that visited the site
● People known to be passionate about the company’s product market
Ousmane does marketing for a mattress company and is launching a new Discovery campaign. How should he set up the campaign in order to track how many new people are signing up for the service as a result?
● Create a combined audience
● Upload customer information into Google Ads
● Set up conversion tracking
● Enable audience expansion
Kylie is planning to use responsive display ads for a campaign and wants to apply bestpractices when incorporating specific images and logos.Which example meets her objective?
● Kylie watermarks images to protect company assets.
● Kylie tightly positions logos in the top left or top right of an image.
● Kylie uses small text in logos in order to free up space for the background image.
● Kylie makes sure that image assets aren’t made up from a collage of images.
How should an advertiser set up a Display campaign in order to expand a company’scustomer base and reach customers with a high intent to purchase?
● Include existing users from remarketing and Customer Match lists.
● Set up lower CPA bids for in-market audiences.
● Set up higher CPA bids for custom audiences.
● Combine custom affinity and similar groups into a single campaign.
Zhao is launching a marketing initiative to reach both English- and Portuguese-speakingcountries. How should he most effectively set up Google Display ads?
● He should create a separate ad group for each location within the same Display
campaign.
● He should create a separate Display campaign for each location.
● He should create a separate campaign for non-English and non-Portuguese
languages.
● He should create a separate ad group for each language within the same Display
campaign.
Paulo has spent $1000 in a month on a Google Display ads campaign. In that month,he has seen 40 click-through conversions and 10 view-through conversions. Usingview-through conversions to get an accurate picture of its full value, what’s theaverage CPA of Paul’s Display campaign?
● $20
● $25
● $40
● $100
Using the Model Comparison Tool, what might a campaign manager notice that would makethem increase their investment in Google Display ads?
● A bulk of their investment driving a disproportionally low conversion volume on a
different channel
● They hadn’t invested in other channels
● A small share of their investment driving a proportionally low conversion
volume on a different channel
● A bulk of their investment driving a proportionally high conversion volume on a
different channel