● Because the marketing manager used Reach Planner during the least optimal time of day.
● Because the marketing manager built a campaign that didn’t match the plan
settings in Reach Planner.
● Because Reach Planner forecasts are compatible with Video campaigns for any
marketing objective.
● Because Reach Planner isn’t compatible with awareness campaigns
How can a Google Video campaign help a consumer goods company build awareness andrecall for their brand?
● It can use the Google Video campaign to influence potential customers in
opinion-shaping moments.
● It can use the Google Video campaign to reach potential customers in
decision-making moments.
● It can use the Google Video campaign to reach potential customers and keep
the brand top of mind.
● It can use the Google Video campaign to surface comparisons to potential customers in similar businesses.
What measurement solution should you use to measure the share of views your audience will have achance to see in your awareness Video campaign?
● You should use Active View, which is accessible by adding appropriate columns to statistic tables.
● You should use Active View, which is accessible only by contacting your Google team.
● You should use Unique Reach and Frequency, which is accessible by contacting your Google team.
● You should use Unique Reach and Frequency, which is accessible by adding columns to your statistic tables.
After creating a Video campaign, a fitness studio wants to measure theirconsideration campaign using a Brand Lift study.When should they set up the study to create the best control and exposed groups?
● They should do it once the campaign first starts serving impressions.
● They should do it two weeks after the campaign starts serving impressions.
● They should do it before the campaign serves any impressions.
● They should do it once the campaign ends.
Which audience solution would you use to reach male users who are 18 to 24 years old withthe help of a Google Video campaign?
● Demographics and Detailed Demographics
● Affinity Audiences
● Life Events
● Custom Audiences
What audience strategy should the account manager at a boat company use when creatingtheir first Google Video campaign to reach people who are already interested in purchasinga boat?
● Affinity Audiences
● Demographics and Detailed Demographics
● Life Events
● In-Market
You’re setting up a Video campaign to grow consideration.What ad formats should you expect to run?
● Skippable in-stream ads and bumper ads
● Non-skippable in-stream ads and mastheads
● Non-skippable in-stream ads and in-feed video ads
● Skippable in-stream ads and in-feed video ads
If your company used Reach Planner to forecast an awareness Video campaign, how should you set up the Video campaign to achieve similar reach to your media plan?
● By using Reach Planner after the campaign’s been active for a week so it has
relevant data to create more accurate planning.
● By using Reach Planner from within your company’s Google Analytics account so
there are more insights to use in the plan.
● By including key words related to the company’s products so Reach Planner can
narrow down the campaign’s settings.
● By making sure the frequency cap added to the Video campaign matches the
frequency cap set in Reach Planner.
Why should you opt into Google Video partners when setting up your campaign?
● Because it can give you access to more engagement metrics to measure the impact of the campaign.
● Because it can give you access to audiences on the YouTube mobile homepage.
● Because it can extend the reach of video ads to a collection of leading publisher sites and apps.
● Because it can extend the reach of video ads to YouTube Live streaming and Premieres.
If you ran a consideration Video campaign for one year and now want proof that yourinvestment was effective based on the number of times users actually clicked on yourvideos, what consideration measurement metric should you use?
● Earned views
● Purchase intent lift
● Core performance metrics
● Targeted observations