● Use generic messaging in description fields so as to capture the interest of a larger
audience.
● Use inspiring high-quality images that highlight the brand’s value proposition.
● Use Google Images to download as many relevant image assets as possible.
● Add call-to-action text over their image assets to better inform potential customers
Harold is planning to use high-quality, high-resolution photos for a Google Display campaignand intends to use responsive display ads.In which scenario is a Google best practice correctly applied?
● Harold writes short headlines with the same messaging but phrased in different ways.
● Harold appropriately adds trademark and copyright symbols to company names.
● Harold uses long headlines that summarize all of the points made in the short
headlines.
● Harold checks that all headlines and descriptions are distinct and can be used
interchangeably.
George is looking for a marketing solution that allows him to engage with users through adexperiences, while also allowing the users to take action with his brand.Keeping George’s marketing objectives in mind, which statement correctly describesDiscovery ads?
● Discovery ads can showcase George’s brand or products with a collage of images or a five-second video.
● Discovery ads are created entirely from machine learning, based on themes from the keywords that George selects.
● Discovery ads can showcase George’s brand or products with a single
high-quality image or swipeable image carousel.
● Discovery ads are an ad format that can give George a marketing presence on three Google platforms: Shopping, News, and Maps.
Ryan is considering whether to use uploaded ads instead of responsive display adsfor a Google Display campaign. What factor might convince him to choose to uploadan ad rather than use responsive display ads?
● Whether he wants creative control of how ads look in the size he chooses.
● Whether he wants to incorporate animated GIFs that are more than 30 seconds long.
● Whether he wants access to exclusive placements at reputable news outlets.
● Whether he wants the option to serve ads in the Shopping section of Google.com.
Nadine is reviewing data from her company’s Discovery ads and plans to use the AssetReport to assess and optimize asset performance.Which scenario correctly applies Google best practices?
● Nadine reviews the Assets Report daily, adjusting text and image assets as
suggestions are continually created.
● Nadine reviews the Assets Report bi-annually, replacing low-performing images with images similar in quality and composition to the best-performing images.
● Nadine reviews the Assets Reports weekly, following system generated assets for image replacements as appropriate.
● Nadine reviews the Assets Report bi-weekly, replacing low-performing images
with images similar in quality and composition to the best-performing images.
Kiara began using Google Display ad campaigns last month and is anxious to review theperformance metrics of her campaigns to gauge their effectiveness.What should Kiara keep in mind when assessing the performance of her Display Ads?
● Display ads are only as effective as the provided Customer Match lists.
● Conversions only represent a partial picture of Display ad effectiveness.
● Display ads are effective when targeting YouTube users.
● Display ads are less effective when it comes to new audiences
“Joe, a business owner, is pleased with the results he’s seeing from his Video ActionCampaigns and has heard from a friend that Discovery ads can improve his marketingefforts.How would that friend accurately describe the benefit of Discovery ads?”
● They’ll allow Joe to encourage people to share their thoughts and feedback on the
products and services that he offers.
● They’ll allow Joe to merge images and 15 second video assets to provide people with an engaging experience.
● They’ll allow Joe to tell an engaging story about his products and services to
help grow more conversions.
● They’ll allow Joe to reach highly relevant audiences on exclusive placements outside of Google’s platforms.
Kendall wants to make sure he applies best practices when incorporating specific imagesand logos into a responsive display ad. Which example meets his objective?
● Kendall watermarks images to protect company assets.
● Kendall tightly positions logos in the top left or top right of an image.
● Kendall makes sure that image assets aren’t made up from a collage of images.
● Kendall uses small text in logos in order to free up space for the background image.
Martin owns an automotive dealership that sells a variety of different car models. Martinwants to promote his top-selling car models but needs advice on how he should structure hisGoogle Ads account with Display campaigns in mind.Which recommendation would be appropriate for Martin’s marketing efforts?
● Create a single ad group to cater for all car models that the dealership promotes.
● Allow the system to automatically structure the account around the different car
models that the dealership promotes.
● Create separate accounts for each car model that the dealership promotes.
● Create separate ad groups for each car model that the dealership promotes
Which statement is true when discussing single image ads in a Discovery campaign?
● Single image ad layouts will expand the image that your customer long-presses on.
● Single image ads, similar to multi-image carousel ad layouts, show a brief five
second preview of your products and services.
● With single image ad layouts, Google combines your images, headlines, and
descriptions into countless ad variations.
● Single image ad layouts show one collage image comprised of many product image assets.