● Because it shows how Display ads influence purchasing decisions across all
marketing channels.
● Because it shows a projected forecast of impression and click data if certain
recommendations were applied.
● Because it shows a projected forecast of conversion data if certain recommendations were applied.
● Because it shows how Display ads influence purchasing decisions exclusively in Google Ads.
Discovery ads allow an advertiser to engage with their consumers and enable consumers tointeract with the brand. What best describes Discovery ads?
● They can showcase a company’s brand or products with a single high-quality
image or swipeable image carousel.
● They can give a company a stronger marketing presence on three Google platforms: Shopping, News, and Maps.
● They can showcase a company’s brand or products with a collage of images or a
five-second video.
● They are created entirely from machine learning, based on themes from the keywords a company selects
Rex is curious about using the Assets Report in order to further optimize his Google Displaycampaign. Which is the most appropriate way Rex could use the analysis from the AssetsReport?
● Rex could use new stock images recommended by the Assets Report.
● Rex could refer to the Asset Report’s recommendations after removing and replacing high-performing assets.
● Rex could replace ads entirely after discovering more than two underperforming
assets on the report.
● Rex shouldn’t add new assets more than once a week.
Cate wants to find stunning ad images for a Discovery campaign she’s launching. Whatwould be a reliable source for such images?
● Her most successful social marketing campaigns
● Google Images
● YouTube
● Websites similar to her own
Javier wants to use a Display campaign to grow sales while making sure conversions, onaverage, don’t exceed a certain cost. He is intrigued by the Smart Bidding options available.Which option should he prioritize, and why?
● Maximize Conversions, because it doesn’t require historical conversion data.
● Target Impression Share, because it grows both awareness and conversions at an assigned cost point.
● Target CPA, because it grows conversion volume at his target cost per
acquisition.
● Enhanced CPC, because it offers the greatest amount of control over the bidding
process.
Julio wants to implement a Target ROAS strategy on an upcoming Display campaign. What two steps must he first take?Select 2 Correct Responses
● He must select a Manual CPC bid strategy and set her bid manually at the ad level.
● He needs to set up conversion tracking, in order to use machine learning for
conversion value optimization.
● He must set up her Target CPA, since Target ROAS bids are automatically optimized at auction time.
● He must set up her conversion value, since Target ROAS needs to know what
each conversion is worth to her.
What best describes the function of single-image ad layouts in a Discovery campaign?
● They allow Google to combine images, headlines, and descriptions into
countless ad variations.
● They show one collage image comprised of many product image assets.
● They show a brief five-second preview of a company’s products and services, just like multi-image carousel ads do.
● They will expand the image that your customer long-presses on.
What should you look at to measure the full value of a Display campaign?
● View-through conversions only
● Viewability metrics
● Click-through conversions and view-through conversions
● Click-through conversions only
Susan’s manager has asked her to implement a new Google Display ad campaign, to helpliquidate out-of-season inventory and make room for next season’s product lines.Which Smart Bidding strategy would be best suited for the campaign’s objective?
● Maximize Conversions
● Maximize Conversion Value
● Target CPA
● Target ROAS
Elvis has expressed to you that he is worried that the performance metrics of his GoogleDisplay ad campaigns are lower than he expected. What can you tell him to possibly allayhis fears?
● Conversions only represent a partial picture of Display ad effectiveness.
● Display ads are effective when targeting YouTube users.
● Display ads are only as effective as the provided Customer Match lists.
● Display ads are less effective when it comes to new audiences.