● Similar Audiences lists automatically exclude people so that only new leads are
reached.
● Similar Audiences use existing remarketing lists to get as much reach as possible.
● Similar Audiences will automatically remarket to existing leads if it identifies
potential value in them.
● Similar Audiences don’t have any association with remarketing lists.
Google Ads Display Professional Certification
John wants to liquidate out-of-season inventory at his company, and has asked his marketing team toimplement a new Google Display ad campaign. Which Smart Bidding strategy should the team use?
● Target CPA
● Target ROAS
● Maximize Conversion Value
● Maximize Conversions
Melvin sees a default CPA of $20 in his Google Display ad campaign, however the actualCPA he’s using to measure success is $15. What might account for this $5 difference?
● He isn’t including conversions from current customers.
● He doesn’t have conversion tracking set up.
● He isn’t including Gmail and YouTube users.
● He’s including view-through conversions
The owner of an online movie poster store is interested in trying a remarketingcampaign to promote different movie genres to customers who have already visitedtheir website. Which best practice can the owner use to serve relevant ads to thosecustomers?
● The owner can create separate ads for each genre and then set them to “Rotate
indefinitely” within the same ad group.
● The owner can build a list of relevant placements for each genre, and then use these to create individual ad groups for each.
● Include each of the genres within the headline and description fields of a single
responsive display ad.
● The owner can create different remarketing lists based on the specific web
pages that the customers visited.
What is the advantage of uploading an ad instead of using a responsive display ad?
What is the advantage of uploading an ad instead of using a responsive display ad?
● An advertiser can maintain creative control of how ads look in chosen sizes.
● An advertiser will have the option to serve ads in the Shopping section of
Google.com.
● An advertiser can incorporate animated GIFs that are more than 30 seconds long.
● An advertiser will gain access to exclusive placements at reputable news outlets.
Under the last non-direct click attribution model, if a customer makes a purchase afterclicking on an ad on a social network, seeing a paid search ad and then clicking on a Displayad, which marketing channel would receive credit for the conversion?
● Search channel gets 100% credit
● Display channel gets 100% credit
● Social channel gets 33% credit
● Display channel gets 33% credit
Tyler has just launched a Google Display campaign and is considering whether to increaseits budget. Using various attribution models in the Model Comparison Tool, what might makehim increase his investment in Google Display ads?
● A disproportionally low conversion volume from a certain channel that has received a bulk of his investment
● A proportionally high conversion volume after a certain channel has received a
bulk of his investment
● All channels drove conversions in proportion to the investment they receieved
● A proportionally low conversion volume after a certain channel has received a small share of his investment
What does the Model Comparison Tool show that would be helpful in measuring thefull value of a Google Display ads campaign?
● A projected forecast of conversion data if certain recommendations were applied.
● The way display ads influence purchasing decisions exclusively in Google Ads
● A projected forecast of impression and click data if certain recommendations were applied.
● The way Display ads influence purchasing decisions across all marketing
channels
What’s a best practice for choosing assets for a Discovery campaign?
● Use generic messaging in description fields so as to capture the interest of a larger audience.
● Use Google Images to download as many relevant image assets as possible.
● Add call-to-action text over their image assets to better inform potential customers.
● Use inspiring high-quality images that highlight the brand’s value proposition.
If an advertiser is trying to set up Google Display ads to reach both English- andSpanish-speaking countries, how should they structure them in Google Ads?
● They should create a separate ad group for each location within the same Display
campaign.
● They should create a separate Display campaign for each location.
● They should create a separate ad group for each language within the same
Display campaign.
● They should create a separate campaign for non-English and non-Spanish
languages.