Google Ads Display Professional Certification

● Tag all pages within the company website or app.
● Create a separate campaign or ad group for each desired audience.
● Use top performing keywords for custom audiences.
● Include existing users on remarketing lists.

● Add call-to-action text over their image assets to better inform potential customers.
● Use inspiring high-quality images that highlight the brand’s value proposition.
● Use Google Images to download as many relevant image assets as possible.
● Use generic messaging in description fields so as to capture the interest of a larger audience.

● She should wait two or three weeks before making any changes to her bidding
strategy.
● She should follow up immediately with a campaign to re-engage previous site visitors
using custom groups.
● She should adjust her bidding strategy every four days until campaign performance is
steady.
● She should merge Discovery campaign reports with other Google properties.

● Assign a daily budget constriction of $50.
● Assign a 10% rate of return for the campaign.
● Allow for a two-week ramp-up period before making any big changes.
● Allocate a daily budget of at least $100 for the campaign

● People that have similar traits to the company’s current customer base
● People that have expressed a previous intent to purchase similar products
● People that visited the site
● People known to be passionate about the company’s product market

● He should allow the system to automatically structure the account around the different
car models that the dealership promotes.
● He should create a single ad group to cater for all car models that the dealership
promotes.
● He should create separate accounts for each car model that the dealership promotes.
● He should create separate ad groups for each car model that the dealership
promotes.

● Making sure image assets aren’t made up from a collage of images.
● Positioning logos in the top left or top right of an image.
● Watermarking images to protect company assets.
● Using small text in logos in order to free up space for the background
image.

● They show a brief five-second preview of a company’s products and services, just like multi-image carousel ads do.
● They show one collage image comprised of many product image assets.
● They will expand the image that his customers long-press on.
● They allow Google to combine images, headlines, and descriptions into countless ad variations.

● Create different remarketing lists based on the specific web pages that the
customers visited.
● Build a list of relevant placements for each sports category, and then use these to
create individual ad groups for each sport.
● Create separate ads for each sports category and then set them to “Rotate
indefinitely” within the same ad group.
● The owner can include each of the sports categories within the headline and
description fields of a single responsive display ad.

● She isn’t including conversions from current members.
● She’s including view-through conversions.
● She doesn’t have conversion tracking set up.
● She isn’t including Gmail and YouTube users.