Create a separate campaign or ad group for each desired audience.
Include existing users on remarketing lists.
Use top-performing keywords for custom audiences.
Tag all pages within the company website or app.
Google Ads Display Professional Certification
Why is the Model Comparison Tool helpful in measuring the full value of a Google Display adscampaign?
Because it shows how Display ads influence purchasing decisions across all
marketing channels.
Because it shows how Display ads influence purchasing decisions exclusively in
Google Ads.
Because it shows a projected forecast of conversion data if certain recommendations were applied.
Because it shows a projected forecast of impression and click data if certain
recommendations were applied.
Reece works for a company that sells sailing trips and wants to set up a 14-day view-throughconversion window for their Display campaign instead of the default window. Why will setting upthe view-through conversion window benefit their campaign?
It’ll allow them to identify impressions for ads that weren’t interacted with but
later resulted in a conversion.
It’ll help them to reveal which ad assets require optimisation in order to improve
conversion rates.
It’ll assist them in analysing the most interacted areas of the Display campaign within a 14-day period.
It’ll prevent interactions being attributed with more conversions than they actually
generated.
Susan’s manager has asked her to implement a new Google Display ad campaign to helpliquidate out-of-season inventory and make room for next season’s product lines. Which SmartBidding strategy would be best suited for the campaign’s objective?
Maximise conversion value
Maximise conversions
Target CPA
Target ROAS
Jack’s setting up a Display campaign. He wants to grow as many sales as possible while makingsure that conversions, on average, don’t exceed a certain cost. Which Smart Bidding option is the best?
Jack should use Target impression share because it grows both awareness and
conversions at an assigned cost point.
Jack should use Enhanced CPC because it offers the greatest amount of control
over the bidding process.
Jack should use Maximise conversions because it doesn’t require historical
conversion data.
Jack should use Target CPA because it grows conversion volume at his target
cost-per-acquisition.
Simon wants to use the Assets report in order to further optimise his Google Display campaign.In which scenario is Simon appropriately using the analysis from the Assets report?
Simon removes and replaces high-performing assets and refers to the Assets
report’s recommendations.
Simon replaces ads entirely because more than two assets are under-performing on the report.
Simon uses new stock images recommended by the Assets report.
Simon doesn’t add new assets more than once per week.
Isaac is launching a marketing initiative to reach both English- and Spanish-speaking countries.What’s the best structure for him to use when setting up Google Display ads?
Create a separate ad group for each location within the same Display campaign.
Create a separate Display campaign for each location.
Create a separate campaign for non-English and non-Spanish languages.
Create a separate ad group for each language within the same Display campaign.
Nidia owns a law firm and for the last few years she’s been able to build her client base with thehelp of Search campaigns promoting a contact form. Nidia now wants to further this success withthe help of a new Display campaign. Which campaign goal is appropriate for her?
Website traffic
Brand awareness and reach
Leads
Product and brand consideration
Jill is working on an upcoming Display campaign and wants to use a Target ROAS strategy.Which two steps are required to implement the strategy?
She must select a manual CPC bid strategy and set her bid manually at the ad level.
Target ROAS bids are automatically optimised at auction time, so she must set up her Target CPA.
To use machine learning for conversion value optimisation, she needs to set up
conversion tracking.
Target ROAS needs to know what each conversion is worth to her, so she must set up her conversion value.
Kylie is planning to use responsive display ads for a campaign and wants to apply best practiceswhen incorporating specific images and logos. Which example meets her objective?
Kylie watermarks images to protect company assets.
Kylie makes sure that image assets aren’t made up from a collage of images.
Kylie uses small text in logos in order to free up space for the background image.
Kylie tightly positions logos in the top left or top right of an image.